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Marketing Center
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Advertising tools are needed to bring traffic and interest to your store. Our ecommerce platform myEbiz provides well engineered marketing tools that can attract and keep the right visitors coming. It also provides you with tracking tools that will tell you how good your ad campaigns are by providing every possible statistics result on each campaign.
If you know which ad is working well, you will be able to refine your target, get more customers but also do a better investment of your marketing budget money.
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1. Email/Newsletter Marketing campaign
myEbiz includes a plugin to the world renowned email marketing platform
MailChimp which allows users to subscribe to your MailChimp account right from your store. It also allows you to track all purchases made from clicks made thru your
Newsletters.
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2. Create ad-tracking codes
Create a special unique code which is added to your PPC and Banners ad campaign
URLs that allow you to track all visit details made using these URLs.
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3. AD Tracking
Detailed statistics provided for all ad campaigns, including # of visits, # of orders, # Items
purchased, gross total, and more. All data is searchable and exportable.
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4. Incentive, Special Offer and Bonus system
Build special offers like "Buy 2 pants - Get a free
shirt". Provide your customers with the ability to get free gifts, bonus points, free shipping, discounts and privileged memberships. Customers can go online to
convert all their earned bonus points into a Gift Certificate.
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5. Froogle - Google Base, YAHOO, BING
Automatically or manually export all your products to the Yahoo, BING or
Froogle/GoogleBase site. These "Product Search" sites can help you to drive traffic and sales to your store.
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6. Affiliate Partners program
Provide special users ("Partners") the ability to earn commissions by
directing visitors to your site from banners and/or links that they place on their websites. You pay them a percentage or a flat rate when a sale is made. All sales and
commissions are carefully monitored.
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1. Email/Newsletter Marketing campaign
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With the addition of the MailChimp plugin to your myEbiz store you get the ability of synchronizing all your subscribers and mailing list with a complete email marketing
solution. Mailchimp is an easy and affordable but a very powerful tool that is used by small and large online merchants with multimillion annual sales.
With over 440,000 users, MailChimp manages lists including more than 500 millions subscribers and gets to deliver millions of emails every day.
MailChimp is a stable and reliable email marketing platform that provides excellent reporting and and easy integration with Google Analytics.
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Key Features included:
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Syncing subscribers and mailing lists between myEbiz and MailChimp: When a new profile gets created, when a profile is updated. or at checkout time.
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"E-Commerce 360" supported - Match sales and Newsletters, get your conversion rates and calculate your email marketing campaign ROI.
(can be used in combination with the myEbiz tracking mechanism - see section 3 below).
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Mailing lists can be enabled/disabled/updated right in myEbiz - you can enable/disable the mailing lists that you want to use right from your
myEbiz store admin back-end.
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Newsletters sent from MailChimp can be published in your myEbiz "News" section (Using the built-in myEbiz "News management" module)
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online demo on the Administrative Panel
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Click on the link above to open a new window on the admin control panel, Log-in using the default credentials provided (admin/admin), then select option
Marketing/Newsletters
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2. Create ad-tracking coding
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This tool is a tracking code creator. It allows you to generate unique codes that you can associate to PPC, banner or other type of Ad Campaigns URLs.
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If your campaign destination URL is for example http://www.domain.com and the code created is ‘a1b2c3’
Then the URL you would use in your campaign would be:
http://www.domain.com?ac=a1b2c3
This tracking module will then record every single visit and purchase made to your store using these "enriched" URLs.
Because this tracking code is associated with a name, you can use the statistics tracking interface (see next section) to easily find out the # of visits made, orders
placed and even # of total Items purchased via that Ad Campaign.
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online demo on the Administrative Panel
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Click on the link above to open a new window on the admin control panel, Log-in using the default credentials provided (admin/admin), then select option Marketing/Ad
Campaigns
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3. AD Tracking
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 The Ad Tracking tool is an interface used to track visit statistics for all your ad campaigns (Newsletter, PPC,
Banners or other type).
When an Internet user makes a visit to your store using a URL (i.e: http://www.domain.com?ac=a1b2c3) which
include a unique trackable code generated by the tracking code tool, then all the details of the visit are
recorded and will be associated with the name of the corresponding campaign.
For each Ad Campaign this tool will record the # of visits, the # of orders placed, the total number of Items purchased, the Gross total and also the Net Total.
The Net total is the Gross total excluding all gift certificates and discount coupons amount.
All information displayed is exportable to a CSV file.
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online demo on the Administrative Panel
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Click on the link above to open a new window on the admin control panel, Log-in using the default credentials provided (admin/admin), then select option Marketing/Ad
Campaigns Statistic
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4. Incentive, Special Offer and Bonus system
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Boost your sales by providing your customers with the ability to benefit from special offers or promotions. These special promotions can help you attract more visitors to
your site.
Using these offers you can provide discounts on the order placed and/or bonus points and/or Free shipping and/or products for free and even reward them
by offering a free membership subscription.
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Build special offers such as "Buy 2 pants - Get a free shirt" or "Free shipping for all order over $50.00". The offer can be
conditioned on:
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Type and/or quantity of product purchased
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The membership level of the customer
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Amount of the Cart subtotal
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Customer geographical location
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# of bonus points already earned by the customer
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Once you are done specifying the precondition(s) of the offer, it will be time to provide the corresponding reward(s):
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You can offer as many a 5 types of rewards that can all be combined :
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Discount on Cart subtotal (flat rate or percentage)
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Free shipping
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Bonus points
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Free product
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Grant membeship
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When we say 'combined', it means that for a particular offer you could, for example, give free shipping as well as some Bonus points.
This tool also:
- Provides a user-friendly interface that your customers can use to convert their earned Bonus points into a gift certificate.
- Let you automatically display(or not) all special-offers on top of every page of your store.
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online demo on the Administrative Panel
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Click on the link above to open a new window on the admin control panel, Log-in using the default credentials provided (admin/admin), then select option Marketing/Special
Offers
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5. Froogle / Google Base
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 The integrated Froogle/GoogleBase module is a tool that you can use to manually or automatically submit product feeds
to the product search engines of Google, Yahoo or Bing.
A product feed is basically a text file with a special format that contains all informations about the products offered for sale by a given online store.
This product feed module will help you extract data from all the products of your store and generate this product feed. It
will then automatically transfer it on the product search engine site. All you have to do is configure your product feed
module with proper login account credentials. It is of course recommended to make regular submission so your product listing remains accurate and up to date.
You could also do an export of this file to your local computer and make changes to it before doing a manual submission to the product search engine site.
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online demo
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Click on the link above to open a new window on the admin control panel, Log-in using the default credentials provided (admin/admin), then select option Marketing/Product
FEED
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6. Affiliate Partners program
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This module brings to your store all the benefit and advantages of "Affiliate Marketing".
Affiliate marketing is an internet marketing tactic in which online stores reward its "affiliates" for each customer sent by the affiliate's advertising effort.
With this module you can provide special users (called "Partners") the ability to earn commissions by directing visitors to your site from banners and/or
links that they place on their websites. You pay them a percentage or a flat rate when an order is placed. All sales and commissions are carefully monitored.
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Key Features included:
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Accept an Unlimited number of affiliates
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Manage them with a Commissions database
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Chose from percentage or flat rate commissions
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Track, monitor all the sales and commissions
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Export affiliate data for use in a spreadsheet
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Create, View, Upload & Delete affiliate banners
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Import affiliate data payment from text file
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Search interface into the affiliate database
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How it works:
- First you would need to create your affiliate plan(s) (see picture above)
- Then you need to create some text links and/or set of banner that will be used by your Partners, these will remain saved on your store database.
- Any visitor to your site can go to your affiliate page and register for Free to become a partner of your store.
- Once you receive their application, you review it and if approved, you will assign that "partner" one of your "affiliate plan".
- Once approved,
they can LOG-into their account and access the banner/link section. They can grab either a text link or banner link which basically are portion of HTML code that contain a
URL to connect back to your store but also and most importantly a unique code ID that is 'their' Partner ID.
- Then they post these links on their site.
- If one of
their site visitor click on any of these links to visit and make a purchase on your store, then their commission account will be credited with either a flat or percentage
of the order (you decide how much).
Then, either regularly of when their accounts reach some threshold, you will issue a payment to your partners. Usually after the
return period for products sold is over.
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online demo on the Administrative Panel
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Click on the link above to open a new window on the admin control panel, Log-in using the default credentials provided (admin/admin), then scroll to the bottom where the
Affiliate module has its own menu section.
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