Electronic Commerce (eCommerce) is the process of buying and selling products and services via an electronic medium, with the most
common medium being the Internet. Most eCommerce is conducted over the World Wide Web, but will often involve other Internet tools such as e-mail.
eCommerce can be conducted on either a business-to-business (B2B) basis (e.g., commodity exchange) or a business-to-consumer (B2C) basis (e.g., Ebay).
True eCommerce requires more than just having a web site that features the products or services for sale. In order to conduct effective eCommerce, the web
site should also be able to take customer orders, especially credit card orders. Otherwise, the web site is more of an online product catalog rather than an
eCommerce web site.
In order to generate a real eCommerce web site, the following requirements must be met:
The user interface allows customers to easily navigate through an eCommerce web site and locate the products and services for sale. Some desired
features of a useful user interface might include the search tool, category list, product/service prices, product pictures, etc. eCommerce sites that are difficult
to navigate through will lose potential customers, have a high bounce rate, and/or have a low number of internal page views.
The shopping cart is a tool that allows customers to add desired products and services to a virtual area (i.e., basket). These products and services are then
available for final purchase when the customers are ready to checkout. Simply providing a phone number for customer support and ordering is insufficient for
a true eCommerce web site.
Security (SSL, TLS)
Online security through cryptographic protocols such as Secure Sockets Layer (SSL) and Transport Layer Security (TLS) ensures that customers can make
online purchases without the concern that their confidential data (e.g., credit card numbers) are being read and/or stolen by malicious third parties, such as
While the user interface, shopping cart, and security features are absolutely essential for an eCommerce site, there are additional features that transform the
basic eCommerce site into a premium web site, increasing that site's customer attraction and retention rates. An eCommerce site can be search engine
optimized to attain a higher search engine ranking. The eCommerce site can also contain features such as a live chat tool, a Return Merchandise
Authorization(RMA) interface, an order status interface, and a gift wrapping service.
Performing search engine optimization (SEO) through the implementation of options such as a site map, relevant keywords, custom URL, and custom page
titles helps attract visitors to the eCommerce web site. Increased traffic leads to increased leads, critical customer information, and conversions. Having
features such as live chat and a user interface may not help draw customers to the eCommerce site, but these features will certainly retain existing customers
, making them into repeat customers.
At myEcommerce, we know eCommerce. We have been in the business of helping online merchants since 1996, back when eCommerce was a novel concept and SSL certificates were
being sold by just one company (Verisign). Today, eCommerce is a common aspect of both online merchants and "brick-and-mortar" stores, and numerous companies
offer online security services.
As an eCommerce service provider we have expertise in all fields of eCommerce as well as Internet marketing and artwork. Our broad
knowledge base and extensive experience in eCommerce make it easy for us to help you build and optimize all aspects of your online business.
By including such features
as an intuitive navigation, dynamic artwork, SEO, and a shopping cart, we provide your online business with all the required and premium features for optimal customer
attraction and retention. We also offer our eCommerce solution, myEbiz, for integration into your site.
You may use our services to build your eCommerce site from
scratch, or you may have us perform a custom integration of our myEbiz eCommerce platform into your existing site.
Click here to learn more about our myEbiz eCommerce platform.
Whether you require a custom integration solution, or prefer to have us build your eCommerce site from scratch, click here to request and
receive a free comprehensive quote.