and is the most common practice in all business organisations. The Modern Communication model has evolved from Shanon and Weaver’s information Theory Model. To persuade means to make other people decide to do something, especially by repeatedly asking them or telling them the reasons why they should do it; in other words, influencing other people to believe or to do what one wants. If the communicator has no clear view of this idea or problem, its reception on the other end may give similar obscure idea and may thus be misunderstood. Charles E. Redfield states that the following elements are involved in the process of communication: (a) A communicator (a speaker, sender, issuer), (c) Stimulus (message, orders, reports) to a. This helps the business enterprise to achieve success through concerted efforts of all the people concerned. He/she is the person who intends to make contact for passing information and understanding to other person. to the subordinates. This leads to high degree of acceptance of the communication. … Hire verified expert. The managers should know in details the social, political, economic and other conditions of the place where the business is situated. Co-ordination implies orderly group efforts to provide unity of action. On the basis of the ways or means of expression business communication channels are of two types: When communication takes place in writing through letters, memos, reports, proposals, e-mail, faxes, etc. The greater the motivation, the lesser is the cost of supervision, because a motivated worker never neglects his duties. The basic purpose of business communication is to bring about understanding between individuals in the organisation. This understanding depends on positive response from the receiver. Business communication has a significant role to play in management whose objective is to direct the individual efforts for securing overall co-ordination of organisational activities. Public Relations 6. ELEMENTS OF COMMUNICATION Source Message Channel Receiver Effect Feedback These are the 6 elements of communication. • Positive communication: Being a positive leader is also essential to organizational communication. Receiver: Receiver is the person or party who receives the message sent by the other party (sender). The quality of decisions made in an organisation entirely depends on the volume and quality of information available to the management authority. When communication moves upward from the subordinates to the superiors, it is called ‘Upper Level Communication’. It avoids impractical, imaginary, unnecessary or repetitive information to eliminate waste of time. The manager advises the subordinates about the ways and means of better performance. It is the work of communication to keep the employees informed of everything necessary for smooth work performance. Media: Media refers to the specific communication channel through which the message moves from sender to receiver. Doctors, lawyers, coaches, etc. Effective communication wipes out the hindrances in achieving the target of a business enterprise. It is a process through which information, facts, ideas, orders, advices, decisions, etc. Figure shows the communication process which contains nine elements. Success of the leader and the enterprise depends upon adequacy of communication. The ideas, orders, instructions, direction, etc., of the leader or manager is transmitted to the subordinate employees through communication. The effectiveness of such communication depends upon good superior-subordinate relationship and intention of the superiors to remove the grievances and honour the emotions of the subordinates. This, ultimately, increases managerial efficiency. 1.2.1. These are the words, actions and signs which are passed on by the sender while communicating with the receiver. The word “Communication” has come from the Latin word “communis”, which means common. They are as follows: This is the subject-matter which is transmitted or passed by the sender to the other party or group of persons. Noise refers to a barrier such as a literal sound or visual distractions that interfere with message reception. Intent is the most basic. All communication is comprised of three elements: style, intent, and content. Find your communication strategy today, by contacting us using this info. It requires a particular skill set that, unfortunately, most people don't learn in school. Elements of Business Communication Clarity. It is the responsibility of the managers to establish and maintain the channels whereby they can convey their own thinking and policies to the subordinates, and can receive their reactions and an account of their problems. If not crafted appropriately, the receiver can misinterpret the message. Sender and receiver are the two most important parties; message and media are the two most important communication functions and the last element in the method is noise which interrupts the flow information. Read this article to learn about Business Communication. The sender is the person who contacts the other person with the goal of creating business relationships and passing the message. In other word, encoding means converting the idea into a understandable message. The importance of effective communication in management has been widely recognised in recent years. The seller often influences the buyer through persuasion to buy his/her products rejecting earlier decision to buy other products. System that can revolutionize your business communication is comprised of three elements of business how! Audience can be used as a tool in the absence of effective business Emails very complex and one! 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