8 Tips for Creating Quality Content that Drives Sales

According to a 2011 study conducted by Focus Research, businesses are increasingly relying on quality content such as blog posts, email newsletters, white papers, case studies and webinars in order to generate sales leads and conversions.
The Custom Content Council and ContentWise estimate that company spending on branded content reached its highest level ever in 2011. Furthermore, thanks in part to the recent Google Panda update, even established authority websites will be investing in higher quality content and content management. [Read more…]

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