SEO Competition analysis

Do you know who your competitors are? Do you need to? Absolutely!
Finding and analyzing your competition is one of the most important steps of the search engine optimization (SEO) process.

In this article we’ll teach you how to conduct a complete SEO Competition Analysis. We’ll start with a single keyword phrase, find the competitors for that keyword phrase, and then analyze the various search engine optimizations strategies of the corresponding top competitors.

By following the tactics outlined in this article you will know who your competitors are, what they are doing right and, more importantly, what they are not doing right. Knowing what they are doing right can help you catch up with them. Knowing what they are not doing right can help you beat them! That is because there are so many parameters leading to a well-positioned web site that even the smallest “win” for one of them can become a tiebreaker and put you ahead of a competitor. [Read more…]

In-depth Keyword Selection Tutorial

The keywords (and other words) used on your web site are of utmost importance because they are used by search engines (e.g., Google) to index your site. If your web site is indexed for a particular word that a visitor would type into the search engine query box, then your web site will be included in the search engine results page (SERP).

The process of finding just the right keywords for your web site consists of selecting words or combinations of words that will most likely be used by search engines to index your web site. Likewise, those words should also be used by potential customers to find your site through a search engine.

The #1 goal of search engine optimization (SEO) is for a web site to be listed in the top (preferably 10) results of the SERP. In this tutorial, we look more closely at the critical first step: finding the right keywords. Once they are selected, keywords will need to be integrated into the content of your web pages and used in other strategic places like page titles and URLs. In this way, your web site will be indexed under those keywords. [Read more…]

PPC : How to build a keyword list

Arguably, the most important step in creating an effective pay per click (PPC) ad campaign is building a comprehensive keyword list. The keyword list is a set of words and phrases that Web users might input into a search engine when looking for a product. An effective PPC ad should contain keywords/phrases that match the search terms being used, so that the ad is displayed on the search engine results page (SERP).

While search engine optimization (SEO) and PPC ad campaigns both utilize keyword lists, the process of selecting the actual terms is different. SEO attempts to match the most commonly used search terms and deliver relevant content on the SERP. The PPC ad also attempts to match search terms, but it may include less commonly used keywords/phrases in order to target a specific audience. Other commonly used keywords/phrases may even be excluded from the keyword list. This helps ensure that the visitors clicking on the PPC ad are truly interested in the advertised product and will make a purchase. By targeting only those visitors who are likely to become customers, a PPC ad is better able to achieve a high conversion rate and a lower cost per sale. This improves its overall return on investment (ROI). [Read more…]

In-depth SEO Off-Site Optimization Tutorial

So, you’ve taken your time and have come up with a concrete, effective on-site optimization strategy for your website. After implementing all of the important SEO-related techniques – and using them continually, day after day – it is time to really maximize the potential of a full-fledged SEO campaign. If you think that the work is done once you craft an efficient on-site optimization process, think again: you have to turn to off-site optimization to get the most bang for your buck. In this article, we will take a look at the most important things to keep in mind when undertaking an off-site optimization strategy. Step by step, we will take an in depth look into the various ways to execute off-site optimization successfully. [Read more…]

In-depth SEO On-Site Optimization Tutorial

You cannot run a website today without tackling search engine optimization – commonly known as SEO. By ignoring SEO, you are missing out on giving your website the tools necessary to succeed in the search engines. If your site isn’t ranking well in the major search engines for your most important keywords, then it’s largely invisible to most Internet users. In many ways, failure to use SEO is like owning a bricks-and-mortar store – and not putting up a prominent sign. How are people supposed to know you’re even there? Fact is, they won’t.

There is much more to SEO than simply stringing together a handful of targeted keywords. Search engine optimization falls into two basic categories: on-site SEO and off-site SEO. In this tutorial, we will be taking a focused look at on-site SEO. We will outline the basics of accomplishing effective on-site SEO for your website, then take more detailed looks at the technical aspects of the strategy. When all is said and done, you will have the knowledge necessary to execute an effective on-site SEO campaign. [Read more…]

Design Considerations for a Great Logo

When it comes to designing a great logo for your business, several key things must be taken into consideration. After all, the primary goal in choosing a logo is to settle on one that you are willing to stick with for the long haul. Constantly changing, tweaking or otherwise switching around the appearance of your logo is not a good idea from a marketing standpoint, so you’re going to want to do it right the first time. If you’re looking to create a dynamic and effective logo for your company or business, study the following sections in order to achieve a look that will serve your purposes well for the foreseeable future. [Read more…]

Manual Search Engine Submission Overview

As a website owner, you know the value of getting your website listed in search engines. If your website isn’t showing up in search engine results, either people are not going to be able to find you, or you are going to have to pay for most of your website traffic — neither of which are ideal scenarios.

Search engine submission is one of the most well known methods of getting your website to be indexed in the search engine database and eventually show up in search engines results pages (SERPs). There are two types of search engine submission — manual submissions, which take place by one-at-a-time hand submissions, and automated search engine submission, which takes place with the help of a piece of software or a script. Here we’re going to outline the basics of manual search engine submission, how to go about submitting your website, and some background on the practice. [Read more…]

What makes a great Logo

It seems like every successful business has its own unique logo. If your company doesn’t have its own logo, it’s probably time that you learned a bit more about logos and why they are so incredibly important. There’s a lot more to using a logo than simply deciding that you need one, though. Understanding the basics about what makes a great logo – and what doesn’t – can help you come up with your own much more easily. In this article, we’re going to take a look at which characteristics make up a great logo in order to help you create a phenomenal one of your own. [Read more…]

What makes a great Banner

Online advertising is an art in and of itself. Knowing how to get the most bang for your advertising buck is important – but knowing which types of ads to use is, too. Since the earliest days of the Internet, businesses and entrepreneurs have looked for ways to spread the word about their enterprises online; banner ads have long been a mainstay of those efforts, and are even more useful today than they were so many years ago. By understanding what makes a great banner, you can increase the chances of creating one that will be perfect for your needs, and one that will help you achieve your ultimate goal: click-throughs to your website. [Read more…]