10 Blogging Ideas that You Can Use to Generate Traffic and Interest on Your Blog

Blogging on a daily or even weekly basis is hard work, requiring that you generate interesting content that engages your readers and keeps them coming back for more. Likewise, your content must attract new readers, increasing traffic to your site. However, what happens when you run out of blogging ideas or when your content starts becoming dull? What can you do to reignite that spark that once drove web users to read your content? Here are 10 blogging ideas on how you can revitalize your blog with fresh and interesting content that will engage your readers and generate traffic for your site. [Read more…]

Seven Unexpected Indicators that Your Email Marketing Campaign is Working

Email marketing has been touted as an effective method to gain conversions, repeat sales and customer referrals. According to the ForeSee Results Report on Social Media Marketing (US Edition), 64% of consumers prefer email to social media for receipt of marketing and promotional materials. Likewise, effective email campaigns have a higher conversion rate than social media campaigns.
Measuring key performance indicators (KPIs) such as bounce, open and click-through rates are traditional methods in which an email marketing campaign is gauged for effectiveness. However, simple metrics do not always reveal whether an email marketing campaign is truly successful, especially over the long-term. For example, studying only campaign metrics will not explain why a majority of subscribers open an email but then do not click on any of the product ads. To elucidate the true patterns of subscriber behavior, it is necessary to look beyond the numbers and assess user psychology. To this end, one can study the following seven unexpected indicators of a successful email marketing campaign: [Read more…]

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