8 Tips for Creating Quality Content that Drives Sales

According to a 2011 study conducted by Focus Research, businesses are increasingly relying on quality content such as blog posts, email newsletters, white papers, case studies and webinars in order to generate sales leads and conversions.
The Custom Content Council and ContentWise estimate that company spending on branded content reached its highest level ever in 2011. Furthermore, thanks in part to the recent Google Panda update, even established authority websites will be investing in higher quality content and content management. [Read more…]

How to Make Your Ecommerce Photos Stand Out and Get Noticed

When advertising products on your ecommerce website, the presence (or absence) of quality photos that accurately portray your products is critical to making (or losing) a sale. After all, customers cannot touch, smell or try on your listed products; they can only read your descriptions and look at the included photos. If customers are unable to discern what exactly you are selling or how it might fit them or their needs, your competitors will probably make the sale.

Unfortunately, taking quality product photos is harder than it appears. How many times have you encountered poorly lit, grainy or out-of-focus product photos on online selling sites such as Craigslist or eBay? How many times have you gone to an ecommerce website and discovered generic or incorrect photos that did not correspond to the items being described? Such frustration can easily lead to website and shopping cart abandonment. [Read more…]

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