Optimizing Your Online Sales Funnel to Increase E-commerce Sales

Understanding the online sales funnel helps you understand how your customers navigate through your e-commerce website, from its basic introductory pages to its resources and information, and finally to its purchasing (i.e., landing) pages- or not. By mapping out your site’s sales funnel, you identify how potential customers find out about your site and what “triggers” motivate them to visit it. You also discover which pages they land on, enabling you to craft a message that resonates with their intent. Staying relevant to your customers’ motivations lowers your site’s bounce rates, increases the number of pages viewed and total time spent on your site, and helps achieve higher conversions once the customers enter the funnel. [Read more…]

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