In-depth Keyword Selection Tutorial

The keywords (and other words) used on your web site are of utmost importance because they are used by search engines (e.g., Google) to index your site. If your web site is indexed for a particular word that a visitor would type into the search engine query box, then your web site will be included in the search engine results page (SERP).

The process of finding just the right keywords for your web site consists of selecting words or combinations of words that will most likely be used by search engines to index your web site. Likewise, those words should also be used by potential customers to find your site through a search engine.

The #1 goal of search engine optimization (SEO) is for a web site to be listed in the top (preferably 10) results of the SERP. In this tutorial, we look more closely at the critical first step: finding the right keywords. Once they are selected, keywords will need to be integrated into the content of your web pages and used in other strategic places like page titles and URLs. In this way, your web site will be indexed under those keywords. [Read more…]

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