Seven Unexpected Indicators that Your Email Marketing Campaign is Working

Email marketing has been touted as an effective method to gain conversions, repeat sales and customer referrals. According to the ForeSee Results Report on Social Media Marketing (US Edition), 64% of consumers prefer email to social media for receipt of marketing and promotional materials. Likewise, effective email campaigns have a higher conversion rate than social media campaigns.
Measuring key performance indicators (KPIs) such as bounce, open and click-through rates are traditional methods in which an email marketing campaign is gauged for effectiveness. However, simple metrics do not always reveal whether an email marketing campaign is truly successful, especially over the long-term. For example, studying only campaign metrics will not explain why a majority of subscribers open an email but then do not click on any of the product ads. To elucidate the true patterns of subscriber behavior, it is necessary to look beyond the numbers and assess user psychology. To this end, one can study the following seven unexpected indicators of a successful email marketing campaign: [Read more…]

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