The Advantages and Disadvantages of Using Crowdsourcing to Improve Your Ecommerce Business

In June of 2006, Jeff Howe first coined the term “crowdsourcing”, mentioning how tasks that would previously have been outsourced were now being performed by crowd outsourcing, or crowdsourcing. In essence, by harnessing the power of group intelligence (i.e., the power of the masses), businesses gain valuable information and commodities at a fraction of their usual cost. Such information and commodities might include stock photography, product and/or improvement ideas, feedback, logos and branding, complaint resolution, etc. Individual members of the crowd can also vote and comment on submitted ideas and products, helping define what is most popular and likely to apply to a sizeable majority of consumers. The originators of the best ideas and products might be compensated monetarily or they might be awarded prizes or recognition. Overall, crowdsourcing saves substantially on the time and other resources required to gain such information while also generating significant consumer interest and brand loyalty. [Read more…]

The Do’s and Don’ts of Shipping and Delivery for E-commerce Sites

Shipping and delivery are vital parts of any e-commerce website. Recently, customers have come to expect free online shipping and almost instantaneous delivery, even on Sundays and holidays. E-commerce merchants who fail in either of these two categories are often passed over for those who will ensure free shipping and timely delivery. However, even when you can’t promise the moon to your customers, at least you can provide clear and concise information about your website’s policies regarding shipping, delivery and exchanges/returns. Such information goes a long way towards enhancing customers’ experiences on your website and increasing the odds of their return. [Read more…]

Using Social Media for Brand Management: Overview

Effective brand management through social media involves more than just posting Tweets and status updates about product sales or store promotions. Posting quality content, engaging visitors in a dialogue instead of a monologue, addressing consumer concerns, and generating excitement about the company products or services are some of the ways in which customers can be included in product branding. Likewise, using social media monitoring programs such as Tweet Scan, Google Alerts and socialmention can keep a business informed about the latest news on its brand or even competitors’ brands. When performed well, brand management helps a business not only reach a larger audience, it also helps improve its online reputation and search engine rankings. [Read more…]

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