Using Social Media for Brand Management: Overview

Effective brand management through social media involves more than just posting Tweets and status updates about product sales or store promotions. Posting quality content, engaging visitors in a dialogue instead of a monologue, addressing consumer concerns, and generating excitement about the company products or services are some of the ways in which customers can be included in product branding. Likewise, using social media monitoring programs such as Tweet Scan, Google Alerts and socialmention can keep a business informed about the latest news on its brand or even competitors’ brands. When performed well, brand management helps a business not only reach a larger audience, it also helps improve its online reputation and search engine rankings. [Read more…]

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