8 Tips for Creating Quality Content that Drives Sales

According to a 2011 study conducted by Focus Research, businesses are increasingly relying on quality content such as blog posts, email newsletters, white papers, case studies and webinars in order to generate sales leads and conversions.
The Custom Content Council and ContentWise estimate that company spending on branded content reached its highest level ever in 2011. Furthermore, thanks in part to the recent Google Panda update, even established authority websites will be investing in higher quality content and content management. [Read more…]

SEO Competition analysis

Do you know who your competitors are? Do you need to? Absolutely!
Finding and analyzing your competition is one of the most important steps of the search engine optimization (SEO) process.

In this article we’ll teach you how to conduct a complete SEO Competition Analysis. We’ll start with a single keyword phrase, find the competitors for that keyword phrase, and then analyze the various search engine optimizations strategies of the corresponding top competitors.

By following the tactics outlined in this article you will know who your competitors are, what they are doing right and, more importantly, what they are not doing right. Knowing what they are doing right can help you catch up with them. Knowing what they are not doing right can help you beat them! That is because there are so many parameters leading to a well-positioned web site that even the smallest “win” for one of them can become a tiebreaker and put you ahead of a competitor. [Read more…]

The Advantages and Disadvantages of Using Crowdsourcing to Improve Your Ecommerce Business

In June of 2006, Jeff Howe first coined the term “crowdsourcing”, mentioning how tasks that would previously have been outsourced were now being performed by crowd outsourcing, or crowdsourcing. In essence, by harnessing the power of group intelligence (i.e., the power of the masses), businesses gain valuable information and commodities at a fraction of their usual cost. Such information and commodities might include stock photography, product and/or improvement ideas, feedback, logos and branding, complaint resolution, etc. Individual members of the crowd can also vote and comment on submitted ideas and products, helping define what is most popular and likely to apply to a sizeable majority of consumers. The originators of the best ideas and products might be compensated monetarily or they might be awarded prizes or recognition. Overall, crowdsourcing saves substantially on the time and other resources required to gain such information while also generating significant consumer interest and brand loyalty. [Read more…]

In-depth Keyword Selection Tutorial

The keywords (and other words) used on your web site are of utmost importance because they are used by search engines (e.g., Google) to index your site. If your web site is indexed for a particular word that a visitor would type into the search engine query box, then your web site will be included in the search engine results page (SERP).

The process of finding just the right keywords for your web site consists of selecting words or combinations of words that will most likely be used by search engines to index your web site. Likewise, those words should also be used by potential customers to find your site through a search engine.

The #1 goal of search engine optimization (SEO) is for a web site to be listed in the top (preferably 10) results of the SERP. In this tutorial, we look more closely at the critical first step: finding the right keywords. Once they are selected, keywords will need to be integrated into the content of your web pages and used in other strategic places like page titles and URLs. In this way, your web site will be indexed under those keywords. [Read more…]

Increasing Your E-book Sales Through Different Marketing Techniques

When it comes to effectively marketing an e-book (or physical book), many authors assume a “if you build it, they will come” mentality. However, generating consumer interest in an e-book is difficult, especially when the e-book is being presented to an unprepared market. First-time authors, or authors trying to establish themselves as experts in an unfamiliar topic, are even more likely to experience low page views and sales on their e-book sales landing page. [Read more…]

Why and How to Write Quality Blog Content for your E-Commerce Business

Starting a blog is easy. The hard part is posting to it on a regular basis. Even more difficult is the posting of quality blog content that generates site visits and comments. Additionally, blog posts must provide a tangible value for their readers, encouraging them to return.

Making sure your blog contains quality content that provides value to the reader, that the posts are witty and engaging, that a unique light is cast on a particular subject matter, etc., can place incredible pressure on you. This is especially true if you are posting daily content to your blog. In many cases, the pressure to constantly produce quality blog content leads to “blogger burnout” and blog abandonment. [Read more…]

How to Make Your Ecommerce Photos Stand Out and Get Noticed

When advertising products on your ecommerce website, the presence (or absence) of quality photos that accurately portray your products is critical to making (or losing) a sale. After all, customers cannot touch, smell or try on your listed products; they can only read your descriptions and look at the included photos. If customers are unable to discern what exactly you are selling or how it might fit them or their needs, your competitors will probably make the sale.

Unfortunately, taking quality product photos is harder than it appears. How many times have you encountered poorly lit, grainy or out-of-focus product photos on online selling sites such as Craigslist or eBay? How many times have you gone to an ecommerce website and discovered generic or incorrect photos that did not correspond to the items being described? Such frustration can easily lead to website and shopping cart abandonment. [Read more…]

10 Ways to Generate Targeted Traffic for an e-Commerce Website

E-commerce merchants often focus on improving their business website’s SEO in order to place it high on the SERP and generate site traffic. However, focusing only on SEO and generating traffic can lead to a low site conversion rate. This is because site customers are typically derived from targeted traffic streams where the visitors already have a vested interest in the online business’s products/services. To increase your site’s visitor-to-customer conversion rate, you need to focus on generating targeted traffic streams. In the process, you’ll still improve your website’s SEO- as well as its bottom line. Here are 10 methods for generating targeted traffic streams on your e-commerce website: [Read more…]

PPC : How to build a keyword list

Arguably, the most important step in creating an effective pay per click (PPC) ad campaign is building a comprehensive keyword list. The keyword list is a set of words and phrases that Web users might input into a search engine when looking for a product. An effective PPC ad should contain keywords/phrases that match the search terms being used, so that the ad is displayed on the search engine results page (SERP).

While search engine optimization (SEO) and PPC ad campaigns both utilize keyword lists, the process of selecting the actual terms is different. SEO attempts to match the most commonly used search terms and deliver relevant content on the SERP. The PPC ad also attempts to match search terms, but it may include less commonly used keywords/phrases in order to target a specific audience. Other commonly used keywords/phrases may even be excluded from the keyword list. This helps ensure that the visitors clicking on the PPC ad are truly interested in the advertised product and will make a purchase. By targeting only those visitors who are likely to become customers, a PPC ad is better able to achieve a high conversion rate and a lower cost per sale. This improves its overall return on investment (ROI). [Read more…]

In-depth SEO Off-Site Optimization Tutorial

So, you’ve taken your time and have come up with a concrete, effective on-site optimization strategy for your website. After implementing all of the important SEO-related techniques – and using them continually, day after day – it is time to really maximize the potential of a full-fledged SEO campaign. If you think that the work is done once you craft an efficient on-site optimization process, think again: you have to turn to off-site optimization to get the most bang for your buck. In this article, we will take a look at the most important things to keep in mind when undertaking an off-site optimization strategy. Step by step, we will take an in depth look into the various ways to execute off-site optimization successfully. [Read more…]

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