10 Blogging Ideas that You Can Use to Generate Traffic and Interest on Your Blog

Blogging on a daily or even weekly basis is hard work, requiring that you generate interesting content that engages your readers and keeps them coming back for more. Likewise, your content must attract new readers, increasing traffic to your site. However, what happens when you run out of blogging ideas or when your content starts becoming dull? What can you do to reignite that spark that once drove web users to read your content? Here are 10 blogging ideas on how you can revitalize your blog with fresh and interesting content that will engage your readers and generate traffic for your site. [Read more…]

Five Ways to Take Advantage of Social Shopping and Increase Conversions on Your Ecommerce Site

Consumers today are not just buying goods online without doing their homework. From comparing product prices to reading reviews to asking their Facebook friends what they think of a brand name, consumers are engaging more and more in what is being termed as social shopping or social commerce. Furthermore, these social shoppers are increasingly making their purchases via mobile devices such as tablets and smartphones. What do such online shopping trends mean for your ecommerce site and how can you capitalize on these trends to increase sales conversions?
Here are five ways in which you can make your ecommerce site more social as well as adaptable to mobile devices: [Read more…]

Increasing Your E-book Sales Through Different Marketing Techniques

When it comes to effectively marketing an e-book (or physical book), many authors assume a “if you build it, they will come” mentality. However, generating consumer interest in an e-book is difficult, especially when the e-book is being presented to an unprepared market. First-time authors, or authors trying to establish themselves as experts in an unfamiliar topic, are even more likely to experience low page views and sales on their e-book sales landing page. [Read more…]

Why and How to Write Quality Blog Content for your E-Commerce Business

Starting a blog is easy. The hard part is posting to it on a regular basis. Even more difficult is the posting of quality blog content that generates site visits and comments. Additionally, blog posts must provide a tangible value for their readers, encouraging them to return.

Making sure your blog contains quality content that provides value to the reader, that the posts are witty and engaging, that a unique light is cast on a particular subject matter, etc., can place incredible pressure on you. This is especially true if you are posting daily content to your blog. In many cases, the pressure to constantly produce quality blog content leads to “blogger burnout” and blog abandonment. [Read more…]

10 Ways to Generate Targeted Traffic for an e-Commerce Website

E-commerce merchants often focus on improving their business website’s SEO in order to place it high on the SERP and generate site traffic. However, focusing only on SEO and generating traffic can lead to a low site conversion rate. This is because site customers are typically derived from targeted traffic streams where the visitors already have a vested interest in the online business’s products/services. To increase your site’s visitor-to-customer conversion rate, you need to focus on generating targeted traffic streams. In the process, you’ll still improve your website’s SEO- as well as its bottom line. Here are 10 methods for generating targeted traffic streams on your e-commerce website: [Read more…]

Using Social Media for Brand Management: Overview

Effective brand management through social media involves more than just posting Tweets and status updates about product sales or store promotions. Posting quality content, engaging visitors in a dialogue instead of a monologue, addressing consumer concerns, and generating excitement about the company products or services are some of the ways in which customers can be included in product branding. Likewise, using social media monitoring programs such as Tweet Scan, Google Alerts and socialmention can keep a business informed about the latest news on its brand or even competitors’ brands. When performed well, brand management helps a business not only reach a larger audience, it also helps improve its online reputation and search engine rankings. [Read more…]

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