How Consumer Psychology Affects Your Ecommerce Business

Would you believe that a coupon code box can drive online consumers away from your website or that a bigger “Buy” button can result in more online sales? These phenomena occur because consumer psychology plays a critical role in ecommerce. Consumer psychology can also be capitalized on through savvy A/B tests and the application of their data on your website. Here are 10 intriguing consumer psychology findings that retailers and psychological studies have noted: [Read more…]

The Top 10 e-Commerce Challenges for Business Owners

Having a successful e-commerce website can be a major boon for the business owner. To begin with, an online website reduces the costs inherent in running a “brick-and-mortar” operation, including rent, licensing fees, insurance and employee salaries. Likewise, an online store is conveniently open 24 hours a day, 7 days a week, and 365 days a year, enabling business transactions to occur no matter what time of day. Finally, an e-commerce website has the advantage of proximity; customers can be from any part of the globe yet have immediate access to its virtual storefront.

While the benefits of having an e-commerce website are numerous, there are some challenges as well. To begin with, many merchants do not understand the amount of time and effort required to set up and maintain an e-commerce website. Effective e-mail marketing, site optimization, content generation, template creation and shopping cart installation all require a significant investment of professional resources. [Read more…]

How to Make Your Ecommerce Photos Stand Out and Get Noticed

When advertising products on your ecommerce website, the presence (or absence) of quality photos that accurately portray your products is critical to making (or losing) a sale. After all, customers cannot touch, smell or try on your listed products; they can only read your descriptions and look at the included photos. If customers are unable to discern what exactly you are selling or how it might fit them or their needs, your competitors will probably make the sale.

Unfortunately, taking quality product photos is harder than it appears. How many times have you encountered poorly lit, grainy or out-of-focus product photos on online selling sites such as Craigslist or eBay? How many times have you gone to an ecommerce website and discovered generic or incorrect photos that did not correspond to the items being described? Such frustration can easily lead to website and shopping cart abandonment. [Read more…]

The Do’s and Don’ts of Shipping and Delivery for E-commerce Sites

Shipping and delivery are vital parts of any e-commerce website. Recently, customers have come to expect free online shipping and almost instantaneous delivery, even on Sundays and holidays. E-commerce merchants who fail in either of these two categories are often passed over for those who will ensure free shipping and timely delivery. However, even when you can’t promise the moon to your customers, at least you can provide clear and concise information about your website’s policies regarding shipping, delivery and exchanges/returns. Such information goes a long way towards enhancing customers’ experiences on your website and increasing the odds of their return. [Read more…]

Optimizing Your Online Sales Funnel to Increase E-commerce Sales

Understanding the online sales funnel helps you understand how your customers navigate through your e-commerce website, from its basic introductory pages to its resources and information, and finally to its purchasing (i.e., landing) pages- or not. By mapping out your site’s sales funnel, you identify how potential customers find out about your site and what “triggers” motivate them to visit it. You also discover which pages they land on, enabling you to craft a message that resonates with their intent. Staying relevant to your customers’ motivations lowers your site’s bounce rates, increases the number of pages viewed and total time spent on your site, and helps achieve higher conversions once the customers enter the funnel. [Read more…]

How to design a great Banner

Banner ads are ubiquitous around the Internet, and have been practically since its inception. If you’re looking to advertise online, then you can’t ignore the need to design a great banner ad. By putting a decent amount of thought and effort into your banner, you’ll be able to make it truly effective. In turn, you’ll draw large amounts of traffic to your website with ease. Below, we’ve provided an overview of the basics of designing an exceptional banner ad. Familiarize yourself with these key concepts in order to craft banners that will really work for you. [Read more…]

eCommerce in a Nutshell

eCommerce is defined as the buying and selling of products and services via computers and/or networks. In the late 1970’s, development of technologies such as electronic data interchange (EDI) and electronic funds transfer (EFT) paved the way for electronic commercial transactions. However, it was not until the early 1990’s, when the Internet was opened to commercial use, that eCommerce truly began. Since that time, eCommerce activity has been steadily increasing every year. According to the U.S. Census Bureau, over $47 billion was spent via eCommerce retail transactions in the second quarter of 2011 alone. [Read more…]

Design Considerations for a Great Logo

When it comes to designing a great logo for your business, several key things must be taken into consideration. After all, the primary goal in choosing a logo is to settle on one that you are willing to stick with for the long haul. Constantly changing, tweaking or otherwise switching around the appearance of your logo is not a good idea from a marketing standpoint, so you’re going to want to do it right the first time. If you’re looking to create a dynamic and effective logo for your company or business, study the following sections in order to achieve a look that will serve your purposes well for the foreseeable future. [Read more…]

What makes a great Logo

It seems like every successful business has its own unique logo. If your company doesn’t have its own logo, it’s probably time that you learned a bit more about logos and why they are so incredibly important. There’s a lot more to using a logo than simply deciding that you need one, though. Understanding the basics about what makes a great logo – and what doesn’t – can help you come up with your own much more easily. In this article, we’re going to take a look at which characteristics make up a great logo in order to help you create a phenomenal one of your own. [Read more…]

What makes a great Banner

Online advertising is an art in and of itself. Knowing how to get the most bang for your advertising buck is important – but knowing which types of ads to use is, too. Since the earliest days of the Internet, businesses and entrepreneurs have looked for ways to spread the word about their enterprises online; banner ads have long been a mainstay of those efforts, and are even more useful today than they were so many years ago. By understanding what makes a great banner, you can increase the chances of creating one that will be perfect for your needs, and one that will help you achieve your ultimate goal: click-throughs to your website. [Read more…]