Seven Unexpected Indicators that Your Email Marketing Campaign is Working

Email marketing has been touted as an effective method to gain conversions, repeat sales and customer referrals. According to the ForeSee Results Report on Social Media Marketing (US Edition), 64% of consumers prefer email to social media for receipt of marketing and promotional materials. Likewise, effective email campaigns have a higher conversion rate than social media campaigns.
Measuring key performance indicators (KPIs) such as bounce, open and click-through rates are traditional methods in which an email marketing campaign is gauged for effectiveness. However, simple metrics do not always reveal whether an email marketing campaign is truly successful, especially over the long-term. For example, studying only campaign metrics will not explain why a majority of subscribers open an email but then do not click on any of the product ads. To elucidate the true patterns of subscriber behavior, it is necessary to look beyond the numbers and assess user psychology. To this end, one can study the following seven unexpected indicators of a successful email marketing campaign: [Read more…]

Five Ways to Take Advantage of Social Shopping and Increase Conversions on Your Ecommerce Site

Consumers today are not just buying goods online without doing their homework. From comparing product prices to reading reviews to asking their Facebook friends what they think of a brand name, consumers are engaging more and more in what is being termed as social shopping or social commerce. Furthermore, these social shoppers are increasingly making their purchases via mobile devices such as tablets and smartphones. What do such online shopping trends mean for your ecommerce site and how can you capitalize on these trends to increase sales conversions?
Here are five ways in which you can make your ecommerce site more social as well as adaptable to mobile devices: [Read more…]

How Consumer Psychology Affects Your Ecommerce Business

Would you believe that a coupon code box can drive online consumers away from your website or that a bigger “Buy” button can result in more online sales? These phenomena occur because consumer psychology plays a critical role in ecommerce. Consumer psychology can also be capitalized on through savvy A/B tests and the application of their data on your website. Here are 10 intriguing consumer psychology findings that retailers and psychological studies have noted: [Read more…]

Increasing Your E-book Sales Through Different Marketing Techniques

When it comes to effectively marketing an e-book (or physical book), many authors assume a “if you build it, they will come” mentality. However, generating consumer interest in an e-book is difficult, especially when the e-book is being presented to an unprepared market. First-time authors, or authors trying to establish themselves as experts in an unfamiliar topic, are even more likely to experience low page views and sales on their e-book sales landing page. [Read more…]

The Do’s and Don’ts of Shipping and Delivery for E-commerce Sites

Shipping and delivery are vital parts of any e-commerce website. Recently, customers have come to expect free online shipping and almost instantaneous delivery, even on Sundays and holidays. E-commerce merchants who fail in either of these two categories are often passed over for those who will ensure free shipping and timely delivery. However, even when you can’t promise the moon to your customers, at least you can provide clear and concise information about your website’s policies regarding shipping, delivery and exchanges/returns. Such information goes a long way towards enhancing customers’ experiences on your website and increasing the odds of their return. [Read more…]

Optimizing Your Online Sales Funnel to Increase E-commerce Sales

Understanding the online sales funnel helps you understand how your customers navigate through your e-commerce website, from its basic introductory pages to its resources and information, and finally to its purchasing (i.e., landing) pages- or not. By mapping out your site’s sales funnel, you identify how potential customers find out about your site and what “triggers” motivate them to visit it. You also discover which pages they land on, enabling you to craft a message that resonates with their intent. Staying relevant to your customers’ motivations lowers your site’s bounce rates, increases the number of pages viewed and total time spent on your site, and helps achieve higher conversions once the customers enter the funnel. [Read more…]

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