SEO Competition analysis

Do you know who your competitors are? Do you need to? Absolutely!
Finding and analyzing your competition is one of the most important steps of the search engine optimization (SEO) process.

In this article we’ll teach you how to conduct a complete SEO Competition Analysis. We’ll start with a single keyword phrase, find the competitors for that keyword phrase, and then analyze the various search engine optimizations strategies of the corresponding top competitors.

By following the tactics outlined in this article you will know who your competitors are, what they are doing right and, more importantly, what they are not doing right. Knowing what they are doing right can help you catch up with them. Knowing what they are not doing right can help you beat them! That is because there are so many parameters leading to a well-positioned web site that even the smallest “win” for one of them can become a tiebreaker and put you ahead of a competitor. [Read more…]

In-depth Keyword Selection Tutorial

The keywords (and other words) used on your web site are of utmost importance because they are used by search engines (e.g., Google) to index your site. If your web site is indexed for a particular word that a visitor would type into the search engine query box, then your web site will be included in the search engine results page (SERP).

The process of finding just the right keywords for your web site consists of selecting words or combinations of words that will most likely be used by search engines to index your web site. Likewise, those words should also be used by potential customers to find your site through a search engine.

The #1 goal of search engine optimization (SEO) is for a web site to be listed in the top (preferably 10) results of the SERP. In this tutorial, we look more closely at the critical first step: finding the right keywords. Once they are selected, keywords will need to be integrated into the content of your web pages and used in other strategic places like page titles and URLs. In this way, your web site will be indexed under those keywords. [Read more…]

How Consumer Psychology Affects Your Ecommerce Business

Would you believe that a coupon code box can drive online consumers away from your website or that a bigger “Buy” button can result in more online sales? These phenomena occur because consumer psychology plays a critical role in ecommerce. Consumer psychology can also be capitalized on through savvy A/B tests and the application of their data on your website. Here are 10 intriguing consumer psychology findings that retailers and psychological studies have noted: [Read more…]

How to Make Your Ecommerce Photos Stand Out and Get Noticed

When advertising products on your ecommerce website, the presence (or absence) of quality photos that accurately portray your products is critical to making (or losing) a sale. After all, customers cannot touch, smell or try on your listed products; they can only read your descriptions and look at the included photos. If customers are unable to discern what exactly you are selling or how it might fit them or their needs, your competitors will probably make the sale.

Unfortunately, taking quality product photos is harder than it appears. How many times have you encountered poorly lit, grainy or out-of-focus product photos on online selling sites such as Craigslist or eBay? How many times have you gone to an ecommerce website and discovered generic or incorrect photos that did not correspond to the items being described? Such frustration can easily lead to website and shopping cart abandonment. [Read more…]

10 Ways to Generate Targeted Traffic for an e-Commerce Website

E-commerce merchants often focus on improving their business website’s SEO in order to place it high on the SERP and generate site traffic. However, focusing only on SEO and generating traffic can lead to a low site conversion rate. This is because site customers are typically derived from targeted traffic streams where the visitors already have a vested interest in the online business’s products/services. To increase your site’s visitor-to-customer conversion rate, you need to focus on generating targeted traffic streams. In the process, you’ll still improve your website’s SEO- as well as its bottom line. Here are 10 methods for generating targeted traffic streams on your e-commerce website: [Read more…]

The Do’s and Don’ts of Shipping and Delivery for E-commerce Sites

Shipping and delivery are vital parts of any e-commerce website. Recently, customers have come to expect free online shipping and almost instantaneous delivery, even on Sundays and holidays. E-commerce merchants who fail in either of these two categories are often passed over for those who will ensure free shipping and timely delivery. However, even when you can’t promise the moon to your customers, at least you can provide clear and concise information about your website’s policies regarding shipping, delivery and exchanges/returns. Such information goes a long way towards enhancing customers’ experiences on your website and increasing the odds of their return. [Read more…]

Using Social Media for Brand Management: Overview

Effective brand management through social media involves more than just posting Tweets and status updates about product sales or store promotions. Posting quality content, engaging visitors in a dialogue instead of a monologue, addressing consumer concerns, and generating excitement about the company products or services are some of the ways in which customers can be included in product branding. Likewise, using social media monitoring programs such as Tweet Scan, Google Alerts and socialmention can keep a business informed about the latest news on its brand or even competitors’ brands. When performed well, brand management helps a business not only reach a larger audience, it also helps improve its online reputation and search engine rankings. [Read more…]

Optimizing Your Online Sales Funnel to Increase E-commerce Sales

Understanding the online sales funnel helps you understand how your customers navigate through your e-commerce website, from its basic introductory pages to its resources and information, and finally to its purchasing (i.e., landing) pages- or not. By mapping out your site’s sales funnel, you identify how potential customers find out about your site and what “triggers” motivate them to visit it. You also discover which pages they land on, enabling you to craft a message that resonates with their intent. Staying relevant to your customers’ motivations lowers your site’s bounce rates, increases the number of pages viewed and total time spent on your site, and helps achieve higher conversions once the customers enter the funnel. [Read more…]

PPC : How to build a keyword list

Arguably, the most important step in creating an effective pay per click (PPC) ad campaign is building a comprehensive keyword list. The keyword list is a set of words and phrases that Web users might input into a search engine when looking for a product. An effective PPC ad should contain keywords/phrases that match the search terms being used, so that the ad is displayed on the search engine results page (SERP).

While search engine optimization (SEO) and PPC ad campaigns both utilize keyword lists, the process of selecting the actual terms is different. SEO attempts to match the most commonly used search terms and deliver relevant content on the SERP. The PPC ad also attempts to match search terms, but it may include less commonly used keywords/phrases in order to target a specific audience. Other commonly used keywords/phrases may even be excluded from the keyword list. This helps ensure that the visitors clicking on the PPC ad are truly interested in the advertised product and will make a purchase. By targeting only those visitors who are likely to become customers, a PPC ad is better able to achieve a high conversion rate and a lower cost per sale. This improves its overall return on investment (ROI). [Read more…]

In-depth SEO Off-Site Optimization Tutorial

So, you’ve taken your time and have come up with a concrete, effective on-site optimization strategy for your website. After implementing all of the important SEO-related techniques – and using them continually, day after day – it is time to really maximize the potential of a full-fledged SEO campaign. If you think that the work is done once you craft an efficient on-site optimization process, think again: you have to turn to off-site optimization to get the most bang for your buck. In this article, we will take a look at the most important things to keep in mind when undertaking an off-site optimization strategy. Step by step, we will take an in depth look into the various ways to execute off-site optimization successfully. [Read more…]

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