8 Tips for Creating Quality Content that Drives Sales

According to a 2011 study conducted by Focus Research, businesses are increasingly relying on quality content such as blog posts, email newsletters, white papers, case studies and webinars in order to generate sales leads and conversions.
The Custom Content Council and ContentWise estimate that company spending on branded content reached its highest level ever in 2011. Furthermore, thanks in part to the recent Google Panda update, even established authority websites will be investing in higher quality content and content management. [Read more…]

Seven Unexpected Indicators that Your Email Marketing Campaign is Working

Email marketing has been touted as an effective method to gain conversions, repeat sales and customer referrals. According to the ForeSee Results Report on Social Media Marketing (US Edition), 64% of consumers prefer email to social media for receipt of marketing and promotional materials. Likewise, effective email campaigns have a higher conversion rate than social media campaigns.
Measuring key performance indicators (KPIs) such as bounce, open and click-through rates are traditional methods in which an email marketing campaign is gauged for effectiveness. However, simple metrics do not always reveal whether an email marketing campaign is truly successful, especially over the long-term. For example, studying only campaign metrics will not explain why a majority of subscribers open an email but then do not click on any of the product ads. To elucidate the true patterns of subscriber behavior, it is necessary to look beyond the numbers and assess user psychology. To this end, one can study the following seven unexpected indicators of a successful email marketing campaign: [Read more…]

The Advantages and Disadvantages of Using Crowdsourcing to Improve Your Ecommerce Business

In June of 2006, Jeff Howe first coined the term “crowdsourcing”, mentioning how tasks that would previously have been outsourced were now being performed by crowd outsourcing, or crowdsourcing. In essence, by harnessing the power of group intelligence (i.e., the power of the masses), businesses gain valuable information and commodities at a fraction of their usual cost. Such information and commodities might include stock photography, product and/or improvement ideas, feedback, logos and branding, complaint resolution, etc. Individual members of the crowd can also vote and comment on submitted ideas and products, helping define what is most popular and likely to apply to a sizeable majority of consumers. The originators of the best ideas and products might be compensated monetarily or they might be awarded prizes or recognition. Overall, crowdsourcing saves substantially on the time and other resources required to gain such information while also generating significant consumer interest and brand loyalty. [Read more…]

Five Ways to Take Advantage of Social Shopping and Increase Conversions on Your Ecommerce Site

Consumers today are not just buying goods online without doing their homework. From comparing product prices to reading reviews to asking their Facebook friends what they think of a brand name, consumers are engaging more and more in what is being termed as social shopping or social commerce. Furthermore, these social shoppers are increasingly making their purchases via mobile devices such as tablets and smartphones. What do such online shopping trends mean for your ecommerce site and how can you capitalize on these trends to increase sales conversions?
Here are five ways in which you can make your ecommerce site more social as well as adaptable to mobile devices: [Read more…]

Increasing Your E-book Sales Through Different Marketing Techniques

When it comes to effectively marketing an e-book (or physical book), many authors assume a “if you build it, they will come” mentality. However, generating consumer interest in an e-book is difficult, especially when the e-book is being presented to an unprepared market. First-time authors, or authors trying to establish themselves as experts in an unfamiliar topic, are even more likely to experience low page views and sales on their e-book sales landing page. [Read more…]

Why and How to Write Quality Blog Content for your E-Commerce Business

Starting a blog is easy. The hard part is posting to it on a regular basis. Even more difficult is the posting of quality blog content that generates site visits and comments. Additionally, blog posts must provide a tangible value for their readers, encouraging them to return.

Making sure your blog contains quality content that provides value to the reader, that the posts are witty and engaging, that a unique light is cast on a particular subject matter, etc., can place incredible pressure on you. This is especially true if you are posting daily content to your blog. In many cases, the pressure to constantly produce quality blog content leads to “blogger burnout” and blog abandonment. [Read more…]

The Top 10 e-Commerce Challenges for Business Owners

Having a successful e-commerce website can be a major boon for the business owner. To begin with, an online website reduces the costs inherent in running a “brick-and-mortar” operation, including rent, licensing fees, insurance and employee salaries. Likewise, an online store is conveniently open 24 hours a day, 7 days a week, and 365 days a year, enabling business transactions to occur no matter what time of day. Finally, an e-commerce website has the advantage of proximity; customers can be from any part of the globe yet have immediate access to its virtual storefront.

While the benefits of having an e-commerce website are numerous, there are some challenges as well. To begin with, many merchants do not understand the amount of time and effort required to set up and maintain an e-commerce website. Effective e-mail marketing, site optimization, content generation, template creation and shopping cart installation all require a significant investment of professional resources. [Read more…]

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