10 Blogging Ideas that You Can Use to Generate Traffic and Interest on Your Blog


Blogging on a daily or even weekly basis is hard work, requiring that you generate interesting content that engages your readers and keeps them coming back for more. Likewise, your content must attract new readers, increasing traffic to your site. However, what happens when you run out of blogging ideas or when your content starts becoming dull? What can you do to reignite that spark that once drove web users to read your content? Here are 10 blogging ideas on how you can revitalize your blog with fresh and interesting content that will engage your readers and generate traffic for your site.

1. Build a subscriber list.

One of the first things you should do on your blog is set up an e-mail list for readers to subscribe to. This will increase the number of your subscribers and they will help ensure a steady rate of traffic to your site. Subscriber lists are also handy in case you wish to feature and sell a product, obtain user input about a given post, or test a new blog format/style. Best of all, subscribers do not disappear when Google or another search engine decides to shift its search algorithm; this traffic stream is constant because it tracks your blog directly. Also, if you and a fellow blogger both wish to advertise your products or content on each other’s platforms, you can do an ad swap. In essence, an ad swap occurs when two e-mail list owners decide to e-mail each other’s subscribers about their own offers. When this happens, each e-mail list owner has the opportunity to double his/her subscriber base while gaining additional sales and page views.

2. Recruit readers from other blogs and social media platforms.

Blog content, no matter how valuable, will not promote itself. To generate traffic to your blog, along with user comments and Twitter/Facebook posts, you need to visit other blogs and social media profile pages that deal with your blog’s subject matter. On these sites, be sure to post comments and reply to the comments targeted at you. Engage users in a friendly debate about what is being discussed, mentioning that your own blog content addresses this issue. As you generate traffic from these outside sources, those readers will become an invaluable resource for your blog by promoting its content, commenting on your posts, and acting as your personal marketing department.

3. Publish guest posts.

Much like your own blog, other blogs are always in need of fresh and interesting content. Most blog site owners will use your guest content in exchange for posting your site link on their web pages. If you know of any successful blogs that generate lots of user traffic, consider writing to their webmasters and asking if you can submit an article or tutorial to their site. By doing this, your own blog will likely benefit from the other blog’s traffic and user interest in your content.

4. Create some controversy.

If you wish to engage your readers, stir up some controversy by making an unexpected observation or stating a personal opinion. Respond to user comments promptly in order to keep the flow of conversation going and, if need be, publish a follow-up blog post. While controversial blog posts carry some risk of sensationalism (resulting in a loss of blog credibility), the publication of an occasional opinionated post can significantly increase user traffic and interest.

5. Take advantage of Facebook.

Pat Flynn, of the Smart Passive Income blog, writes how bloggers can take advantage of Facebook to generate traffic, build a relationship with their target audience, and establish themselves as an authority in their chosen fields. To this end, you can create a Facebook page that describes your blog and its content. Ideally, you should offer users a way to become fans of your page via a specially designed Facebook landing page. This landing page can also be outfitted with an opt-in form for your e-mail list. Getting users to become fans of your Facebook page can involve posting the Page link on your blog, advertising your blog through Google AdSense and Facebook ads, and incorporating the link within your forum and/or guest post signature.

6. Condense your content into an e-book.

If your blog has a lot of useful and educational content that is spread out over several web pages (or article sites), consider compiling all this content into a single e-book. This way, your readers can refer to a single resource for help with a particular concept or technique. An e-book is also a useful marketing incentive for getting users to sign up to your Facebook page or e-mail list. If your e-book provides incredible value for your users, you might even wish to sell it; doing so often helps drive demand for your content and generates site traffic as well.

7. Create a contest.

Contests are not only great traffic generators for blogs; they are also idea generators for future posts and products. For example, you might host a contest on your blog by asking users to submit feedback about how your site has helped them achieve their personal or business goals. The prize for the best contest entry could be a copy of your e-book. Alternately, you could offer an electronic gadget or gift card, thus engaging inactive as well as active site subscribers.

8. Share a personal experience- with a point.

Your readers are more likely to interact with your blog and return to it in the future if you engage them on a personal level, thus inspiring their loyalty to your blog “brand”. Every now and then, share a personal story that emphasizes the points made in your blog. You might also consider sharing some of your personal observations with your readers and asking for their feedback. Always remember that the initial purpose of the blog was to be a “web log” of personal experiences, allowing others to provide feedback and interact directly with the web log owner (1). Such interactivity distinguished the web log from a static website.

9. Write a pillar article.

Yaro Starak from the Entrepreneur’s Journey introduces the pillar article as “a tutorial style article aimed to teach your audience something (3).” The pillar article contains useful information that stays current for a long time, offers helpful advice, references and tips, and most importantly, generates traffic for your blog. Over time, your pillar article will also bring in search engine traffic due to users backlinking to it from their own websites. Most pillar articles are 500 words in length or more, but some pillar articles can span over 3,000 words. Most quality blog sites contain at least five pillar articles.

10. Integrate your content.

Members-only and paid subscription sites have the same problem that blog sites do: a lack of regular, high-quality content for their subscribers. By offering to integrate your content with the products presented by other blog owners, you have the chance of exposing your blog site to a large group of potential viewers and buyers. This can result in a tremendous increase in the number of subscribers on your own site.

(1)  Mutum, Dilip; Wang, Qing (2010).  “Consumer Generated Advertising in Blogs”. In Neal M. Burns, Terry Daugherty, Matthew S. Eastin. Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. 1. IGI Global. pp. 248-261

 



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