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10 Blogging Ideas that You Can Use to Generate Traffic and Interest on Your Blog

May 14, 2013 By Michael Veetz Leave a Comment

Blogging on a daily or even weekly basis is hard work, requiring that you generate interesting content that engages your readers and keeps them coming back for more. Likewise, your content must attract new readers, increasing traffic to your site. However, what happens when you run out of blogging ideas or when your content starts becoming dull? What can you do to reignite that spark that once drove web users to read your content? Here are 10 blogging ideas on how you can revitalize your blog with fresh and interesting content that will engage your readers and generate traffic for your site. [Read more…]

Filed Under: Blogging, CopyWriting, Facebook Tagged With: Blog, Blogging Ideas, e-book, Facebook, Generate traffic, subscribers

8 Tips for Creating Quality Content that Drives Sales

May 12, 2013 By Cindy Floren Leave a Comment

According to a 2011 study conducted by Focus Research, businesses are increasingly relying on quality content such as blog posts, email newsletters, white papers, case studies and webinars in order to generate sales leads and conversions.
The Custom Content Council and ContentWise estimate that company spending on branded content reached its highest level ever in 2011. Furthermore, thanks in part to the recent Google Panda update, even established authority websites will be investing in higher quality content and content management. [Read more…]

Filed Under: CopyWriting, Search Engine Marketing, Tools, Tips & Tutorials Tagged With: conversions, quality content, sales, web page, website

SEO Competition analysis

October 20, 2012 By Michel Levy Leave a Comment

Do you know who your competitors are? Do you need to? Absolutely!
Finding and analyzing your competition is one of the most important steps of the search engine optimization (SEO) process.

In this article we’ll teach you how to conduct a complete SEO Competition Analysis. We’ll start with a single keyword phrase, find the competitors for that keyword phrase, and then analyze the various search engine optimizations strategies of the corresponding top competitors.

By following the tactics outlined in this article you will know who your competitors are, what they are doing right and, more importantly, what they are not doing right. Knowing what they are doing right can help you catch up with them. Knowing what they are not doing right can help you beat them! That is because there are so many parameters leading to a well-positioned web site that even the smallest “win” for one of them can become a tiebreaker and put you ahead of a competitor. [Read more…]

Filed Under: Search Engine Optimization, Tools, Tips & Tutorials Tagged With: Competition analysis, SEO, SEO competition, Tutorial

Seven Unexpected Indicators that Your Email Marketing Campaign is Working

August 7, 2012 By Cindy Floren Leave a Comment

Email marketing has been touted as an effective method to gain conversions, repeat sales and customer referrals. According to the ForeSee Results Report on Social Media Marketing (US Edition), 64% of consumers prefer email to social media for receipt of marketing and promotional materials. Likewise, effective email campaigns have a higher conversion rate than social media campaigns.
Measuring key performance indicators (KPIs) such as bounce, open and click-through rates are traditional methods in which an email marketing campaign is gauged for effectiveness. However, simple metrics do not always reveal whether an email marketing campaign is truly successful, especially over the long-term. For example, studying only campaign metrics will not explain why a majority of subscribers open an email but then do not click on any of the product ads. To elucidate the true patterns of subscriber behavior, it is necessary to look beyond the numbers and assess user psychology. To this end, one can study the following seven unexpected indicators of a successful email marketing campaign: [Read more…]

Filed Under: Conversion Optimization, Email Marketing Tagged With: bounce rate, click-through rate, email marketing, email marketing campaign, subscribers

The Advantages and Disadvantages of Using Crowdsourcing to Improve Your Ecommerce Business

July 23, 2012 By Cindy Floren Leave a Comment

In June of 2006, Jeff Howe first coined the term “crowdsourcing”, mentioning how tasks that would previously have been outsourced were now being performed by crowd outsourcing, or crowdsourcing. In essence, by harnessing the power of group intelligence (i.e., the power of the masses), businesses gain valuable information and commodities at a fraction of their usual cost. Such information and commodities might include stock photography, product and/or improvement ideas, feedback, logos and branding, complaint resolution, etc. Individual members of the crowd can also vote and comment on submitted ideas and products, helping define what is most popular and likely to apply to a sizeable majority of consumers. The originators of the best ideas and products might be compensated monetarily or they might be awarded prizes or recognition. Overall, crowdsourcing saves substantially on the time and other resources required to gain such information while also generating significant consumer interest and brand loyalty. [Read more…]

Filed Under: Ecommerce, Tools, Tips & Tutorials Tagged With: brand awareness, crowdsource, crowdsourcing, customer retention, Ecommerce

In-depth Keyword Selection Tutorial

July 17, 2012 By Michel Levy Leave a Comment

The keywords (and other words) used on your web site are of utmost importance because they are used by search engines (e.g., Google) to index your site. If your web site is indexed for a particular word that a visitor would type into the search engine query box, then your web site will be included in the search engine results page (SERP).

The process of finding just the right keywords for your web site consists of selecting words or combinations of words that will most likely be used by search engines to index your web site. Likewise, those words should also be used by potential customers to find your site through a search engine.

The #1 goal of search engine optimization (SEO) is for a web site to be listed in the top (preferably 10) results of the SERP. In this tutorial, we look more closely at the critical first step: finding the right keywords. Once they are selected, keywords will need to be integrated into the content of your web pages and used in other strategic places like page titles and URLs. In this way, your web site will be indexed under those keywords. [Read more…]

Filed Under: Search Engine Optimization, Tools, Tips & Tutorials Tagged With: Keyword selection, SEO, SERP, Tutorial

Five Ways to Take Advantage of Social Shopping and Increase Conversions on Your Ecommerce Site

July 10, 2012 By Cindy Floren Leave a Comment

Consumers today are not just buying goods online without doing their homework. From comparing product prices to reading reviews to asking their Facebook friends what they think of a brand name, consumers are engaging more and more in what is being termed as social shopping or social commerce. Furthermore, these social shoppers are increasingly making their purchases via mobile devices such as tablets and smartphones. What do such online shopping trends mean for your ecommerce site and how can you capitalize on these trends to increase sales conversions?
Here are five ways in which you can make your ecommerce site more social as well as adaptable to mobile devices: [Read more…]

Filed Under: Conversion Optimization, Ecommerce, Measure results, Social Media Tagged With: cart abandonment, conversion rate, customer confidence, ecommerce site, Increase conversion, social commmerce, social shopping

How Consumer Psychology Affects Your Ecommerce Business

April 3, 2012 By Michel Levy Leave a Comment

Would you believe that a coupon code box can drive online consumers away from your website or that a bigger “Buy” button can result in more online sales? These phenomena occur because consumer psychology plays a critical role in ecommerce. Consumer psychology can also be capitalized on through savvy A/B tests and the application of their data on your website. Here are 10 intriguing consumer psychology findings that retailers and psychological studies have noted: [Read more…]

Filed Under: Conversion Optimization, Ecommerce Site Building Tagged With: A/B testing, Consumer Psychology, conversion rate, customer confidence, ecommerce challenge, sales funnel

Why and How to Write Quality Blog Content for your E-Commerce Business

March 14, 2012 By Cindy Floren Leave a Comment

Starting a blog is easy. The hard part is posting to it on a regular basis. Even more difficult is the posting of quality blog content that generates site visits and comments. Additionally, blog posts must provide a tangible value for their readers, encouraging them to return.

Making sure your blog contains quality content that provides value to the reader, that the posts are witty and engaging, that a unique light is cast on a particular subject matter, etc., can place incredible pressure on you. This is especially true if you are posting daily content to your blog. In many cases, the pressure to constantly produce quality blog content leads to “blogger burnout” and blog abandonment. [Read more…]

Filed Under: Blogging, CopyWriting, Ecommerce, Tools, Tips & Tutorials Tagged With: blog post, copywriting, Google, quality blog content